7 October 2023
From Where It All Begins

The movement started with a simple yet powerful idea: consumers have the ability to shape the world through their choices. Recognizing the impact of economic pressure, we launched a mission to hold corporations accountable for their role in global injustices. It began with research, identifying businesses that contribute to unethical practices, and mobilizing consumers to take a stand.

Our Mission

We empower consumers to use their spending power for justice. Through ethical boycotts, we influence corporations and demand change.

Our Vision

We envision a world where consumer choices shape businesses. Companies must prioritize ethics, human rights, and accountability.

Our Goals

We envision a world where consumer choices shape businesses. Companies must prioritize ethics, human rights, and accountability.

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Our Mission

We empower consumers to use their spending power for justice. Through ethical boycotts, we influence corporations and demand change.

Our Vision

We envision a world where consumer choices shape businesses. Companies must prioritize ethics, human rights, and accountability.

Our Goals

We envision a world where consumer choices shape businesses. Companies must prioritize ethics, human rights, and accountability.

From Where it all begins

The BIG Movement (Boycott, Investments & Goods) is a global initiative using consumer power to challenge corporate support for Israel’s occupation of Palestinian territories. BIG aims to create economic pressure that influences corporate and government policies by boycotting companies linked to Israel and promoting ethical alternatives.